TUS4M

TUS7M is a project in my communications course Live Exchange in the MBA Design Strategy Program at California College of the Arts.

Students are tasked with designing and delivering a business related topic with a call to action in compelling fashion to a live audience in 7 minutes.

TUS7M teaches the power of distilling communication without sacrificing meaning to demonstrate how presenting ideas clearly, cogently and swiftly builds trust and primes practical or inspirational action for a listener/audience.

Given its iterative nature TUS7M teaches discerning disengagement – the power of rapidly letting go of individual ideas to produce the best collaborative result. Despite the many rapid twists and turns – it’s surprisingly fun!

The TUS4M videos are the on-line translation of the live TUS7M event.

Enjoy!

Linda Yaven
Associate Professor
MBA Design Strategy
California College of the Arts

lindayaven.com